Package
Attractive hourly rate; Bonus Structure for Solicitor and Mortgage Referrals; 25 Days Annual leave plus Bank holidays (pro-rata); Bonus Holiday days over Christmas; Long service benefits every 5 years; Birthday Holiday; Volunteer Day; Enhanced Maternity/Paternity Pay; Discounted Estate Agency Fees; Seasonal Employee Events.
Overall Objective
A flexible role that will enable remote working from home, with some time spent at our Halifax office, along with working on site at properties throughout Calderdale, Kirklees, Leeds and Bradford.
Key Responsibilities and Duties
- Attending high value, bespoke and period homes to create powerful, persuasive marketing copy to be used across sales brochures, property listings on property portals and social media.
- Creating property brochures bespoke to the individual properties.
- Assisting in arranging external contractors to attend properties coming to the market, including EPC assessors, Photographers and floor plan creators.
- Working with colleagues and external design companies to create eye catching and factual marketing literature for particulars and online advertising.
- Ensuring the highest possible standards across all marketing and having a critical eye in ensuring all work is completed in line with the brand ethos.
- Provide exceptional customer service.
- Taking a diplomatic approach with vendors to achieve the desired outcome, this may mean advising clients to undertake minor works, remove or reposition items around their home to facilitate the best photography and ensure the property is presented in the best light when viewings are undertaken.
- Working closely with the residential sales team including the residential valuer to produce the best possible marketing for the homes we sell.
- Liaising with and attending meeting with the external social media and PR company to have input in how properties are promoted through varying social and PR channels.
- Creation of video reels at properties to be used across our social media channels.
- Attending properties to hand over keys on completion of the sale, helping to present completion packages and creation of social media promoting sales completions and customer reviews.
- Always identifying opportunities for cross selling other aspects of the business, ensuring no valuation opportunities are missed when registering clients who have houses to sell and offering other services, or referrals including mortgage advice, surveys, and auction services.
- Making sure all advice, written, verbal or through our marketing complies with The Consumer Protection Regulations 2008.
- Completing relevant training covering Ant-money Laundering, Data Protection and Consumer Protection Regulations.
Key Skills
- Exceptional written and verbal skills, in particular excellent spelling and grammar.
- 3 years+ experience in copy writing for marketing/sales. Property writing would be an advantage.
- Good copywriting skills - especially in writing persuasive, descriptive, professional sales brochures.
- Strong research and fact - checking skills to ensure accuracy and originality.
- Have excellent attention to detail.
- Experience in dealing with high net-worth individuals or promoting high value goods or services.
- Effective time management and organisation skills.
- Personable, highly presentable and very reliable.
- Ability to use initiative and work under pressure.
- Ability to motivate self and contribute to the team.
- Interest in property/interior design and ability to advise on presenting homes.
- Good IT skills including MS Office applications.
- Full UK driving Licence and use of own vehicle with appropriate insurances for business purposes.
- Ability to undertake training both in person and through webinars and online courses.
- Good knowledge of road network across West Yorkshire.
- Comprehensive understanding of the CPR (Consumer Protection Regulations 2008) (training will be provided).
Other Skills
Achieve and maintain an exceptional level of customer service and always promote exemplary customer care standards.
Compliance
Be fully conversant with the company’s compliance policies and procedures and ensure full compliance with those relevant to the role. Transparency, commission disclosure and conflicts of interest:
- Treating Customers Fairly (TCF)
- General conduct of business and our regulators
- Complaints
- Training and Competence
Ensure all relevant business activities fully comply with professional standards, regulation, and company procedures. Use checklists and support documentation as provided by the company to assist with demonstrating compliance. Conduct learning, training, and assessment exercises in accordance with the individual Training & Competence (T&C) programme applicable to you. Identify further areas for own development as required. Promote and embed a TCF culture in all respective business areas. Ensure compliance with all other applicable legislation, including but not limited to, The Bribery Act 2010, The Data Protection Act 2018, and so on. Also, to ensure that all company practices and procedures are followed and adhered to as they may apply from time to time.
Security
Ensure full adherence to the company’s Data Security Policy. Assume personal responsibility for personal data (client and employee) you control/manage, to ensure it is securely held and effectively used in accordance with the principles of the General Data Protection Regulation (GDPR) and the Data Protection Act 2018. Report any potential breaches, including weaknesses in current systems, to a director.